
From ideas to impacta timeline of building, learning, and evolving.
June 2024 ~ Present
June 2024 ~ Present
Software Developer ~ Keuro Life
Chennai1. Algolia Analytics Optimization Optimized Algolia search analytics implementation, reducing monthly event errors by 85% (10,000+ to 1,500), significantly improving ML model training for product recommendations and trending items, resulting in better search relevance for KSA e-commerce platform.
Referral System Implementation Designed and integrated end-to-end refer-and-earn feature with social sharing capabilities, enabling viral growth marketing strategy and increasing customer acquisition channels for the platform.
Analytics Events Restructuring Restructured GA4 and CleverTap event tracking architecture following Google's best practices, implementing enhanced e-commerce tracking that provided accurate purchase funnel visibility and improved marketing attribution accuracy by 90%.
API Stability Enhancement Identified and resolved critical API integration issues through Kibana log analysis, reducing API error rates from 90% to under 10%, resulting in improved application stability and seamless user transactions.
Cross-Browser Compatibility Fixed platform-specific bugs and implemented polyfills to ensure feature parity across iOS Safari, Android Chrome, and desktop browsers, achieving 100% functionality coverage and eliminating device-specific user complaints.
Performance & SEO Optimization Improved Lighthouse performance score by 67% through lazy loading, code splitting, and bundle optimization while achieving 90%+ SEO score, directly impacting search rankings and reducing bounce rates.
Server-Side Rendering Implementation Implemented SSR for homepage and critical landing pages using Next.js, reducing initial load time by 40% and improving Core Web Vitals metrics, leading to better search engine indexing and user engagement.