Referral System Implementation : Designed and integrated end-to-end refer-and-earn feature with social sharing capabilities, enabling viral growth marketing strategy and increasing customer acquisition channels for the platform.

Analytics Events Restructuring : Restructured GA4 and CleverTap event tracking architecture following Google's best practices, implementing enhanced e-commerce tracking that provided accurate purchase funnel visibility and improved marketing attribution accuracy by 90%.

API Stability Enhancement : Identified and resolved critical API integration issues through Kibana log analysis, reducing API error rates from 90% to under 10%, resulting in improved application stability and seamless user transactions.

Cross-Browser Compatibility : Fixed platform-specific bugs and implemented polyfills to ensure feature parity across iOS Safari, Android Chrome, and desktop browsers, achieving 100% functionality coverage and eliminating device-specific user complaints.

Performance & SEO Optimization : Improved Lighthouse performance score by 67% through lazy loading, code splitting, and bundle optimization while achieving 90%+ SEO score, directly impacting search rankings and reducing bounce rates.

Server-Side Rendering Implementation : Implemented SSR for homepage and critical landing pages using Next.js, reducing initial load time by 40% and improving Core Web Vitals metrics, leading to better search engine indexing and user engagement.

Led end-to-end development of a high-performance creative hiring platform handling 2,500+ re- quests per second, managing frontend, backend, and DevOps responsibilities

Collaborated with world-class designers to implement interactive UI/UX solutions using Three.js and GSAP animations for client-facing roles

Conducted weekly progress presentations to C-level executives, translating technical achievements into business value

Developed responsive frontend interfaces for Magento e-commerce projects while maintaining strong design-to-development workflow

Successfully led the migration of the entire application from React.js to Next.js, improving page load time by 40% and SEO rankings

Resolved complex CSS layout issues across multiple device viewports, enhancing the user experience for over 20% monthly active users

Optimized PWA performance by implementing code splitting and lazy loading, reducing initial bundle size by 30%

Implemented responsive UI components using Material UI and Tailwind CSS, ensuring cross- browser compatibility